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14UBU5E2 - MARKETING RESEARCH

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14UBU5E2 – MARKETING RESEARCH

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Course Content

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Lessons Status
1

UNIT I: INTRODUCTION TO MARKETING RESEARCH
  • INTRODUCTION
  • SCOPE OF MARKETING RESEARCH
  • IMPORTANCE OF MARKETING RESEARCH
  • MARKETING RESEARCH PROCESS
  • RESEARCH DESIGN

2

UNIT II: DATA COLLECTION AND SAMPLING
  • SECONDARY DATA
  • PRIMARY DATA
  • SURVEY METHODS
  • PROBABILITY SAMPLING METHODS
  • NON PROBABILITY SAMPLING METHODS

3

UNIT III: DATA ANALYSIS
  • PERCENTAGES
  • AVERAGES
  • STATISTICAL TESTS FOR MEASURING GROUP DIFFERENCES
  • MEASUREMENT OF ASSOCIATION
  • MULTIVARIATE ANALYSIS

4

UNIT IV: RESEARCH REPORTS AND FUTURE TRENDS IN MARKETING RESEARCH
  • RESEARCH PROPOSAL AND ITS INGREDIENTS
  • KEY FACTORS INFLUENCING THE GROWTH OF MARKETING RESEARCH
  • TRENDS IN MARKETING RESEARCH
  • FUTURE DEVELOPMENTS AND PREDICTIONS OF MARKETING RESEARCH

5

UNIT V: APPLICATIONS OF MARKETING RESEARCH
  • PRODUCT RESEARCH AND DEVELOPMENT
  • PRODUCT LIFE CYCLE RESEARCH
  • ADVERTISING RESEARCH
  • MEDIA SELECTION RESEARCH

QuizzesStatus
1

14UBU5E2 – MARKETING RESEARCH – QUIZ

By PRATEEBA J | July 18, 2017 | Business Administration . UG Business Administration | Tags: bba

PRATEEBA J

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Course Navigation

UNIT I: INTRODUCTION TO MARKETING RESEARCH
  • INTRODUCTION
  • SCOPE OF MARKETING RESEARCH
  • IMPORTANCE OF MARKETING RESEARCH
  • MARKETING RESEARCH PROCESS
  • RESEARCH DESIGN
UNIT II: DATA COLLECTION AND SAMPLING
  • SECONDARY DATA
  • PRIMARY DATA
  • SURVEY METHODS
  • PROBABILITY SAMPLING METHODS
  • NON PROBABILITY SAMPLING METHODS
UNIT III: DATA ANALYSIS
  • PERCENTAGES
  • AVERAGES
  • STATISTICAL TESTS FOR MEASURING GROUP DIFFERENCES
  • MEASUREMENT OF ASSOCIATION
  • MULTIVARIATE ANALYSIS
UNIT IV: RESEARCH REPORTS AND FUTURE TRENDS IN MARKETING RESEARCH
  • RESEARCH PROPOSAL AND ITS INGREDIENTS
  • KEY FACTORS INFLUENCING THE GROWTH OF MARKETING RESEARCH
  • TRENDS IN MARKETING RESEARCH
  • FUTURE DEVELOPMENTS AND PREDICTIONS OF MARKETING RESEARCH
UNIT V: APPLICATIONS OF MARKETING RESEARCH
  • PRODUCT RESEARCH AND DEVELOPMENT
  • PRODUCT LIFE CYCLE RESEARCH
  • ADVERTISING RESEARCH
  • MEDIA SELECTION RESEARCH
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