14UBU5E2 – MARKETING RESEARCH Please Login to view this page Course Content Expand All | Collapse All Lessons Status 1 UNIT I: INTRODUCTION TO MARKETING RESEARCH INTRODUCTION SCOPE OF MARKETING RESEARCH IMPORTANCE OF MARKETING RESEARCH MARKETING RESEARCH PROCESS RESEARCH DESIGN 2 UNIT II: DATA COLLECTION AND SAMPLING SECONDARY DATA PRIMARY DATA SURVEY METHODS PROBABILITY SAMPLING METHODS NON PROBABILITY SAMPLING METHODS 3 UNIT III: DATA ANALYSIS PERCENTAGES AVERAGES STATISTICAL TESTS FOR MEASURING GROUP DIFFERENCES MEASUREMENT OF ASSOCIATION MULTIVARIATE ANALYSIS 4 UNIT IV: RESEARCH REPORTS AND FUTURE TRENDS IN MARKETING RESEARCH RESEARCH PROPOSAL AND ITS INGREDIENTS KEY FACTORS INFLUENCING THE GROWTH OF MARKETING RESEARCH TRENDS IN MARKETING RESEARCH FUTURE DEVELOPMENTS AND PREDICTIONS OF MARKETING RESEARCH 5 UNIT V: APPLICATIONS OF MARKETING RESEARCH PRODUCT RESEARCH AND DEVELOPMENT PRODUCT LIFE CYCLE RESEARCH ADVERTISING RESEARCH MEDIA SELECTION RESEARCH QuizzesStatus 1 14UBU5E2 – MARKETING RESEARCH – QUIZ By PRATEEBA J | July 18, 2017 | Business Administration . UG Business Administration | Tags: bba