HLCM23 – Marketing Management | SFR College
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HLCM23 - Marketing Management

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HLCM23 – Marketing Management

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Course Content

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Lessons Status
1

UNIT I – INTRODUCTION TO MARKETING
  • Micro Marketing
  • Macro-marketing
  • Nature of Marketing
  • Importance of Marketing
  • Scope of the Marketing

2

UNIT II – PRODUCT
  • Definition of product
  • Product planning
  • Product objectives and policies
  • Steps in new product development
  • Product Life Cycle
  • Price

3

UNIT III – PROMOTION
  • Promotion Mix
  • Advertising

4

UNIT IV – GLOBALIZATION
  • Product strategies
  • Pricing strategy
  • Channel strategy

By Mahalakshmi D | December 9, 2015 | PG Commerce-CA | Tags: pgcom

Mahalakshmi D

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Course Navigation

UNIT I - INTRODUCTION TO MARKETING
  • Micro Marketing
  • Macro-marketing
  • Nature of Marketing
  • Importance of Marketing
  • Scope of the Marketing
UNIT II - PRODUCT
  • Definition of product
  • Product planning
  • Product objectives and policies
  • Steps in new product development
  • Product Life Cycle
  • Price
UNIT III - PROMOTION
  • Promotion Mix
  • Advertising
UNIT IV - GLOBALIZATION
  • Product strategies
  • Pricing strategy
  • Channel strategy
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