HLCM23 – Marketing Management Please Login to view this page Course Content Expand All | Collapse All Lessons Status 1 UNIT I – INTRODUCTION TO MARKETING Micro Marketing Macro-marketing Nature of Marketing Importance of Marketing Scope of the Marketing 2 UNIT II – PRODUCT Definition of product Product planning Product objectives and policies Steps in new product development Product Life Cycle Price 3 UNIT III – PROMOTION Promotion Mix Advertising 4 UNIT IV – GLOBALIZATION Product strategies Pricing strategy Channel strategy By Mahalakshmi D | December 9, 2015 | PG Commerce-CA | Tags: pgcom