GLBU31 – MARKETING MANAGEMENT Please Login to view this page Course Content Expand All | Collapse All Lessons Status 1 UNIT I – MARKETING MANAGEMENT INTRODUCTION EVOLUTION OF MARKETING CONCEPTS MARKETING MIX MARKET SEGMENTATION MARKETING OF SERVICES 2 UNIT II – PRODUCT AND PRODUCT-RELATED STRATEGIES PRODUCT PRODUCT LIFE CYCLE NEW PRODUCT DEVELOPMENT PRODUCT POSITIONING BRANDING AFTER SALES SERVICES 3 UNIT III – PRICE INTRODUCTION IMPORTANCE OF PRICING PRICING OBJECTIVES PRICING STRATEGIES PRICING TYPES 4 UNIT IV – DISTRIBUTION AND PROMOTION CHANNELS OF DISTRIBUTION ROLE / IMPORTANCE TYPES OF CHANNELS OF DISTRIBUTION TYPES OF CHANNEL CONFLICT CAUSES OF CHANNEL CONFLICT MARKETING COMMUNICATION MIX 5 UNIT V – GLOBAL MARKETING AND RECENT TRENDS IN MARKETING GLOBAL MARKETING FEATURES, NEED AND IMPORTANCE GLOBAL MARKETING ENTRY STRATEGIES CUSTOMER RELATIONSHIP MANAGEMENT E-MARKETING QuizzesStatus 1 GLBU31 – MARKETING MANAGEMENT – CO 1 – QUIZ 2 GLBU31 – MARKETING MANAGEMENT – CO 2 – QUIZ 3 GLBU31 – MARKETING MANAGEMENT – CO 3 – QUIZ 4 GLBU31 – MARKETING MANAGEMENT – CO 4 – QUIZ 5 GLBU31 – MARKETING MANAGEMENT – CO 5 – QUIZ By PRATEEBA J | September 14, 2018 | Business Administration . UG Business Administration | Tags: bba