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GLBU31 – MARKETING MANAGEMENT

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GLBU31 – MARKETING MANAGEMENT

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Course Content

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Lessons Status
1

UNIT I – MARKETING MANAGEMENT
  • INTRODUCTION
  • EVOLUTION OF MARKETING CONCEPTS
  • MARKETING MIX
  • MARKET SEGMENTATION
  • MARKETING OF SERVICES

2

UNIT II – PRODUCT AND PRODUCT-RELATED STRATEGIES
  • PRODUCT
  • PRODUCT LIFE CYCLE
  • NEW PRODUCT DEVELOPMENT
  • PRODUCT POSITIONING
  • BRANDING
  • AFTER SALES SERVICES

3

UNIT III – PRICE
  • INTRODUCTION
  • IMPORTANCE OF PRICING
  • PRICING OBJECTIVES
  • PRICING STRATEGIES
  • PRICING TYPES

4

UNIT IV – DISTRIBUTION AND PROMOTION
  • CHANNELS OF DISTRIBUTION
  • ROLE / IMPORTANCE
  • TYPES OF CHANNELS OF DISTRIBUTION
  • TYPES OF CHANNEL CONFLICT
  • CAUSES OF CHANNEL CONFLICT
  • MARKETING COMMUNICATION MIX

5

UNIT V – GLOBAL MARKETING AND RECENT TRENDS IN MARKETING
  • GLOBAL MARKETING
  • FEATURES, NEED AND IMPORTANCE
  • GLOBAL MARKETING ENTRY STRATEGIES
  • CUSTOMER RELATIONSHIP MANAGEMENT
  • E-MARKETING

QuizzesStatus
1

GLBU31 – MARKETING MANAGEMENT – CO 1 – QUIZ

2

GLBU31 – MARKETING MANAGEMENT – CO 2 – QUIZ

3

GLBU31 – MARKETING MANAGEMENT – CO 3 – QUIZ

4

GLBU31 – MARKETING MANAGEMENT – CO 4 – QUIZ

5

GLBU31 – MARKETING MANAGEMENT – CO 5 – QUIZ

By PRATEEBA J | September 14, 2018 | Business Administration . UG Business Administration | Tags: bba

PRATEEBA J

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Course Navigation

UNIT I - MARKETING MANAGEMENT
  • INTRODUCTION
  • EVOLUTION OF MARKETING CONCEPTS
  • MARKETING MIX
  • MARKET SEGMENTATION
  • MARKETING OF SERVICES
UNIT II - PRODUCT AND PRODUCT-RELATED STRATEGIES
  • PRODUCT
  • PRODUCT LIFE CYCLE
  • NEW PRODUCT DEVELOPMENT
  • PRODUCT POSITIONING
  • BRANDING
  • AFTER SALES SERVICES
UNIT III - PRICE
  • INTRODUCTION
  • IMPORTANCE OF PRICING
  • PRICING OBJECTIVES
  • PRICING STRATEGIES
  • PRICING TYPES
UNIT IV - DISTRIBUTION AND PROMOTION
  • CHANNELS OF DISTRIBUTION
  • ROLE / IMPORTANCE
  • TYPES OF CHANNELS OF DISTRIBUTION
  • TYPES OF CHANNEL CONFLICT
  • CAUSES OF CHANNEL CONFLICT
  • MARKETING COMMUNICATION MIX
UNIT V - GLOBAL MARKETING AND RECENT TRENDS IN MARKETING
  • GLOBAL MARKETING
  • FEATURES, NEED AND IMPORTANCE
  • GLOBAL MARKETING ENTRY STRATEGIES
  • CUSTOMER RELATIONSHIP MANAGEMENT
  • E-MARKETING
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